All users can create a product.
Create a product to represent the work the team is focused on. A product can be as large as a car or as small as a mechanical heart valve. In this example, the product tree starts at the product level, such as SuperCar.

The product manager or team lead might then add child products (for example, Body Shell, Wheels), under SuperCar to further organize the product. The product manager or team lead might add a group of child products from other models, such as Safety Cage, Seat Belts, and Airbags. In this example, the child products are all safety features. The safety features could be grouped under Safety or could be placed individually under SuperCar.
Further, product trees can be organized at multiple levels, for example, by model or by year. SuperCar might be one of several cars that resides in a group of products called Model Year 2016. The products can also be reused as child products to populate other products. For example, the Safety product could be a child product of several groups of products, such as Model Year 2014, Model Year 2015, and Model Year 2016.
You can add a child product to a product as many times as you need to add it. See Reusing products.