Role: Product Manager |
This role deals with the planning or marketing of a product (or products) at all stages of the product lifecycle.
Role Sets: Portfolio Management Roles
Relationships
Additionally Performs | Evaluate Components Select Components
Main Description
This role generally guides the coordination of what is included in each version of a product as part of an overall product strategy. This role's responsibilities span many activities, from making strategic to tactical decisions, which vary based on the organization's size and the structure of the company. This role is also responsible for gathering user requests from different stakeholders and deciding which user requests are to be implemented in a particular release of the product. This role is responsible for planning releases and managing the discussions with the stakeholders.
Staffing
Assignment Approaches | Product management can be a separate function or it can be part of the marketing or engineering department. In some companies, a person in this role may also perform the following roles: Product owner or others that share product-related responsibilities Product marketing manager, performing all outbound marketing activities Project Manager, performing all activities related to project implementation Program manager, performing activities related to scheduling, finding resources, and cross-functional implementation
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