Role: Marketing Manager |
This role plans and manages marketing activities and also influences the selection of components that participate in the portfolio.
Role Sets: Portfolio Management Roles
Relationships
Additionally Performs | Define Portfolio Structures and Metrics Select Components
Main Description
This role provides significant input toward the development of the overall strategy for a marketing management specialty area, such as strategy and planning, offering management, program management, and channel enablement. This role also directs and implements marketing elements, such as offering, pricing and terms, distribution, fulfillment, integrated marketing communications, and so forth. This role also makes recommendations to more senior professionals and managers in the department or organization on assigned activities and related work as they affect the entire marketing organization.
Key Considerations
In the context of portfolio management, this role influences the selection or deselection of market opportunities that participate in meeting the organization's business strategies.
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